Strategy and Design

Strategy and Design

New customers were being introduced through a merger. Stakeholders were not sure where to place new users (different possible platforms), then needed to know how to integrate them onto the platform.

I created a  competitive analysis to compare and contrast what features the user would be coming from and compared them to the different platforms. Then created a customer journey for two possible flows, discussing value propositions, communication, and page touch points.

Once a decision was made, I created wireframes and worked with UI designer and developers to completion.


  • Competitive Analysis
  • Value Propositions
  • Stakeholder Presentation
  • Customer Journey
  • Low-to-high Fidelity Wireframes

Due to proprietary information, some details are redacted.


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