Creative Solutions

Human-Centered Designs

Our specialty is asking the right questions. We work collaboratively with you to understand the big picture.
Then we use the puzzle pieces available (people, resources, and budget) to find the best solution.

Creating Products

How do you know what feature to put on a product? Or why one isn’t being used?

Using UX and Market Research, we find what your users want, or why your product isn’t working, before you build it or a competitor takes them away.

Fixing Problems

What kind of problems can we help you with?  We can’t help with a break up, but…

We can help if your business isn’t functioning right (or could be better). Our data-driven mindset and creative problem-solving skills are perfect for finding solutions.

Streamlining Processes

Processes are our specialty. We’re like a mix of business analyst and magic worker.

We look at every angle (technology, people, etc.) to ensure your processes are working efficiently and effectively, so no one is losing time or money.

The Different Design Solution Methods

Human Centered Design

Basically, in Human Centered Design the human comes first. While it seems that’s the way it should always be, sometimes budgets, the boss’ desires, or technology restrictions are the focus.

We rely heavily on research, observation, and collaboration to ensure the people feel the problem has been solved. Often you find that the real issue was not the one you thought it was.

Design Thinking

This is “thinking outside the box.” The process employs creative strategies and approaches that encourage crazy ideas. Then while working through those crazy ideas, you find different perspectives/elements that might be useful for a new solution.

It’s often used for larger issues, like social needs, as there’s not just one solution, but multiple solutions working together for the same goal.

Systems Thinking

Think of Systems Thinking as more ECOsystems thinking. The concept is that if you change ONE thing (like adding a nonnative species), you inherently affect the whole system (like wiping out a habitat).

So when we’re looking at big picture solutions, especially in large organizations and processes, we account for all the possible inputs and outputs that could change how the information flow works.

What does our process look like?

Case Study: Changing a Process

A digital department acquired a new user experience team. The team was having a hard time fitting into the current project plan. People from all sides were frustrated with the process, as work was often duplicated and/or deadlines pushed due to incorrect or unprovided information.

They needed an updated process so the whole digital department knew where UX fit into projects and how they would interact with the team.

The Process

We learned the process, and went to the groups that were in each step. We asked what they didn’t know, what they wanted to know, what wasn’t working, and how they thought it should work.

It was a combination of people not knowing what UX does, nor who did what on the team. And with the new addition, the way the budgets were created would have to change.

NOTE: Some details redacted to hide proprietary information.

The End Result

There were multiple deliverables. The favorite piece was this UX Process Plan. It showed what the team did, who in UX was responsible for what, when UX should get involved, and approval steps.

It also showed disparity between when the UX team was currently brought in versus when they should be. Additional materials showed how they could be integrated earlier into the project to reduce time and costs.