-Chris Woodruff, Senior Project Manager
Creative Solutions for Human Problems
We look at every angle (technology, people, etc.) to ensure your processes are working efficiently and effectively, so no one is losing time or money.
We can help if your business isn’t functioning right (or could be better). Our data-driven mindset and creative problem-solving skills are perfect for finding solutions.
Using UX and Market Research, we find what your users want, or why your product isn’t working, before you build it – or a competitor takes them away.
Getting in the creative mindset – and not thinking – but letting our imaginations lead.
Comparing service or products OUTSIDE your industry, as they might have ideas that work FOR your industry.
Discovering and displaying how the customer or user interacts with the across-the organization’s channels.
Immersion and Ethnographic
Literally putting yourself in your users’ shoes to understand see the world through their point of view.
From stakeholders to users, one of the best ways to find the information you need is right at the source.
Sometimes someone has already done or researched something similar. We build on their knowledge.
Developing ideas and creating a process to efficiently and effectively creating new products.
A sketch or outline that shows the layout and features of a website, mobile app, or software.
Creating or improving services by creating a process for the people, communication, and activity.
A preliminary example of how a product or machine would work, often done during development.
The process and product of teaching others necessary skills to complete a task or goal.
Metrics and KPIs
Figuring out what numbers to look at to know if your product or service is successful or needs to change.
A glimpse into your typical customer by giving them a personality you can understand.
Service Design Blueprints
A customer journey map on steroids, also showing how your employees complete the interaction process.
A visual map to show where and how your customer interacts with your business or product.
The overall view of how the different systems within an organization work and interact with each other.
Visual strategy document showing where and when product or service features are released.
Understanding how your innovation or service will make customers choose you over your competitors.
Victoria Calderón, Avanza Business Solutions/Bottoms Up Coffee
Case Study: Changing a Process
A digital department acquired a new user experience team. The team was having a hard time fitting into the current project plan. People from all sides were frustrated with the process, as work was often duplicated and/or deadlines pushed due to incorrect or unprovided information.
They needed an updated process so the whole digital department knew where UX fit into projects and how they would interact with the team.
We learned the process, and went to the groups that were in each step. We asked what they didn’t know, what they wanted to know, what wasn’t working, and how they thought it should work.
It was a combination of people not knowing what UX does, nor who did what on the team. And with the new addition, the way the budgets were created would have to change.
The End Result
There were multiple deliverables. The favorite piece was this UX Process Plan. It showed what the team did, who in UX was responsible for what, when UX should get involved, and approval steps.
It also showed disparity between when the UX team was currently brought in versus when they should be. Additional materials showed how they could be integrated earlier into the project to reduce time and costs.