Storytelling

The Four Pillars of Storytelling

A story has four parts; beginning, middle, climax, resolution. People go through the same cycle with you.
First they recognize you, learn about you, use your service/product, and then hopefully have a happily-ever-after.

Branding

Branding is about consistency; people want to know they’re interacting with the same character.

  • Logos
  • Colors
  • Fonts
  • Taglines
  • Imagery
  • Branding Guidelines

Marketing

Marketing pieces help people get to know you better. If they like what they see, they’ll stick around longer.

  • Websites
  • Flyers
  • Brochures
  • Catalogs
  • Newsletters
  • Email Campaigns

Advertising

Advertising helps get your story out there, but there’s a lot of competition. Ensure yours stands out.

  • Print Ads
  • Banner Ads
  • Direct Mail
  • Billboard
  • Video/Commercial Concept & Copy
  • Radio Copy

PR/Communications

Public Relations and Communications keeps people interested in sticking around for a few more chapters.

  • Special Events Materials
  • Press Releases
  • Blog Posts
  • Fundraising Letters
  • Presentations
  • Social Media Profiles

All digital products follow best UX practices; we take user flow, interactions, and digital reading habits into consideration when designing or collaborating.

All print materials can be designed and written by us, but we don’t have to do both. Content is edited for reading habits and storytelling abilities.

Websites For Everyone

From simple sole proprietors, to complex e-commerce sites,
we can handle your small business, nonprofit, and startup websites.
View What We Can Do

Case Study:  Texas Networks Math and Social Studies Campaign

Company:  
McGraw-Hill Education

Team Members:  
Digital Director
Product Owners
Graphic Artists
Animators

Deliverables:
Copy for website, sales materials, and video concept and copy for digital marketing.
Social Studies Storyboard (PDF)*
Math Storyboard (PDF)*
*Some edits were made during production.

Process:

Owner Morgan Landis was contracted as a copywriter for the website and sales materials for the Networks campaign. She had stakeholder interviews with the product owners to establish voice and brand. From there they worked on copy strategy (what needed to go where) and visual guidelines (wireframes and layouts).

The imagery and text were designed in their outline, then other professionals did the graphic art and video animation.

View More Samples Of Our Work