Oct 14, 2024 | UX Research
I once had a product person tell me there’s no reason to ask customers what they want because (using the quote often attributed to Henry Ford), “If I [Ford] had asked people what they wanted, they would have said faster horses.” I said that’s exactly why...
Feb 12, 2024 | Process, UX + Product Design, UX Research
Scientific Method photo credit: Venngage There’s lots of discussions and diagrams about the UX process, one of the most popular being the double diamond. What I’ve found that all of these have in common is the scientific method. Understanding the user...
